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Part of the Digital Strategy Architect Pathway

Certified Digital Strategy Specialist

Performance Marketing & Automation

Real paid media campaign engineering and marketing automation.

About 59 hours of real coursework

Enroll in this Pathway
The Credential

Certified Digital Strategy Specialist — Performance Marketing & Automation

Finishing every course is not what earns this credential. You earn it by demonstrating all 2 required competencies through real, assessed evidence, then bringing them together in the Project below — reviewed end to end, not graded on attendance.

Digital Marketing and Growth Technologies

  • Paid Media Engineering
  • Marketing Automation & CRM

Course Sequence

"Structure and launch multi-channel paid campaigns using Google Ads and Meta Ads Manager with compliant, scalable architecture."

Included Modules
Campaign Structure Fundamentals
Google Ads Account Architecture
Meta Ads Manager Campaign Setup
Budget Allocation Strategies
Compliance & Ad Policy Standards

"Build automated lifecycle marketing systems that nurture leads from first touch to repeat purchase."

Included Modules
Lifecycle Marketing Automation
CRM Integration
Lead Scoring & Segmentation
Retention & Loyalty Automation

Skills Gained

  • Paid media campaign engineering
  • Marketing automation and CRM integration

Professional Competencies

  • • Performance marketing engineering

Industry Tools

Google / Meta Ads Manager HubSpot / CRM platforms
The Project

Performance Marketing & Automation Portfolio Project

Independent specialization capstone -- demonstrates the DSA-PERFMKT specialization's own competencies. Earned completely independently of any other DSA-Specialize specialization.

  1. 1

    Execute

    Performance Marketing & Automation Portfolio Project

Ready to Start?

This program is part of the Digital Strategy Architect — Specialize Pathway. You'll pick your starting cohort for Certified Digital Strategy Specialist — Performance Marketing & Automation — the first program in the pathway — on the next step.

Reserve Your Spot