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Part of the Digital Strategy Architect Pathway

Certified Digital Strategy Specialist

Content & SEO Strategy

Real technical SEO architecture and organic content strategy.

About 65 hours of real coursework

Enroll in this Pathway
The Credential

Certified Digital Strategy Specialist — Content & SEO Strategy

Finishing every course is not what earns this credential. You earn it by demonstrating all 2 required competencies through real, assessed evidence, then bringing them together in the Project below — reviewed end to end, not graded on attendance.

Digital Marketing and Growth Technologies

  • SEO Content & Organic Growth
  • Technical SEO Architecture

Course Sequence

"Engineer content that earns organic visibility and compounds authority over time."

Included Modules
Content SEO Fundamentals
Topic Authority Building
Content Repurposing Systems
Organic Growth Measurement

"Engineer technically sound site architecture so search engines can crawl, index, and rank a site at full strength."

Included Modules
Site Structure & Crawlability
Indexing & Canonicalization
Core Web Vitals Optimization
Structured Data & Schema Markup
XML Sitemaps & Robots.txt Engineering
Mobile-First Indexing

Skills Gained

  • SEO content strategy
  • Technical SEO architecture

Professional Competencies

  • • Organic growth and SEO engineering

Industry Tools

SEMrush / Ahrefs Google Search Console
The Project

Content & SEO Strategy Portfolio Project

Independent specialization capstone -- demonstrates the DSA-SEO specialization's own competencies. Earned completely independently of any other DSA-Specialize specialization.

  1. 1

    Execute

    Content & SEO Strategy Portfolio Project

Ready to Start?

This program is part of the Digital Strategy Architect — Specialize Pathway. You'll pick your starting cohort for Certified Digital Strategy Specialist — Content & SEO Strategy — the first program in the pathway — on the next step.

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